This augmented reality (AR) street art project merges the intricate beauty of Indian batik art with the dynamic energy of street art, inviting viewers to experience cultural fusion through interactive immersion. Batik, a traditional Indian textile art known for its detailed patterns and cultural significance, forms the core inspiration.
The concept draws inspiration from the intricate motifs of Indian batik art to create an AR experience where audience members input their names, transforming them into animated patterns integrated into a dynamic wishing tree.
Each name blooms like a flower with unique batik designs, blending cultural heritage with modern technology. This immersive interaction allows users to contribute actively to a digital mural, celebrating traditional art in a contemporary context and creating a visually compelling, intellectually engaging experience that fosters connections across cultures.
About the ARtist
Maisarah (2000), known as helloworld.msarah, is a rising artist from Kuala Lumpur, Malaysia, Graduated from BA. Honours in Fine Arts (time-based media) of UiTM, Maisarah has showcased her work in multiple group exhibitions focused on new media art throughout Malaysia. Some notable exhibitions where her work has been featured include ANTARA 4.0, INTERWOVEN REALITIES and ITS OPEN! Joining FABU as Creative Technologist, a role focusing on developing innovative digital experiences and cutting-edge technological solutions.
Yeong Ke Xin (2001), graduate of Dasein Academy of Art with a Diploma in Digital Media, is passionate about creating interactive installation art and enjoys handcrafting, photography, and videography. Ke Xin currently works at FABU as a Creative Technologist, focusing on designing innovative digital experiences. She previously collaborated on group projects during her studies, which earned prestigious awards such as the Kancil Award 2023, iNYALA 2022, and Terang 2023.
